A Digital Network: Brand and Consumer

elysium design utopia

After a semester of research into online identities and branding, I finally  have a finished product!  Definitely the most interesting research based assignment I’ve undertaken at university which is both brilliant and terrifying because the research hasn’t just stopped because I finished the subject.  Anywho, the image below is linked, and the PDF is interactive (aka the contents gives you a quick jump to the right page), hope you enjoy!

This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 International License.  To view a copy of this license, visit http://creativecommons.org/licenses/by-nc/4.0/.

That means you can SHARE and ADAPT this work, as long as it is for NON COMMERCIAL purposes and you give ATTRIBUTION.

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A Digital Network: Brand and Consumer

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Cyber learning and Communication 2.0


As my research came to a close there was so many things I wanted to blog about and share, consequently I chose to hone in on the past and future of education and learning. I found myself concentrating on ‘cyber learning’ and the communication 2.0 phenomenon, terms coined to explain the conception of the near future of knowledge.

It is estimated that by the end of the year 46.1%of the global population will be online, where 75% of users live in the top 20 countries, and the remaining 25% scattered across the other 178 countries. Efforts has been taken by national governments to ‘create infrastructure that will meet the needs of a global digital economy (Mutula 2011, p.17). With the UN’s International Telecommunication Union report stating that this number will increase to 60% in the next 10 years. The ‘global digital village is becoming a reality…

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Major Project: An Explanation


Through the development of my project and research I have changed the direction of my project. Initially I was going to document the creation process of my data visualisation, and provide the data visualisation as a secondary document. However after discussion with my employers (who’s data I was visualising), it was discussed that for privacy I would only supply these documentation to them, to protect the sensitive information. Instead I am creating a Designers’ Guidelines to Visualising Information. The document will cover the following elements:

  • Brief History of data visualisation
  • Exploration of cybernetics and cognitive understanding of information.
  • Visualisation and the design process
  • Digital literacy and Communication 2.0
  • Visualization: Learning and Education
  • Future and obstacles.

The document should act as a guide, highlighting some considerations that need to be taken when developing a piece of visualization. Whilst also providing a strategy for designers, to better utalize neuroscience breakthroughs to more…

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Drones & 360 Videos

T H I N K Sam

Link to 360 Degree Drones Prezi


Cyberculture can be referred to as the “response to the ubiquitous presence and use of computers and networks for aspects of contemporary social life” for example entertainment.  I wanted to link ‘computers’ to a broader extension of what is thought of, in a PC or laptop, to a motherboard of controls to Arduino to robotics, thus drones and their hardware.

Over the last year I’ve built an expertise looking into Drones In Agriculture as well as Production, Consumption and Representation of Drones in China.

This allowed me to then extend the interest into First Person View (FPV) Drone viewing and 360 degree cameras, modding quadcopters for performance and overall extending their immediate and obvious tasks, then their implication to the way the drone is represented to a wider consumer. Initially I set out to study the use of FPV goggles in racing situations and the cybernetic relationship between the craft’s…

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360 Heros Vs 360Fly For Custom Drone

T H I N K Sam

The software that comes with the 360heros camera mount is a software called 360CamMan v.2 that is a stitching application that allows the user to format all 6 SD cards before using them in the go pros. This allows the GoPros to have a unique camera number up to 6, that then corresponds with a position on the mount, me trying to work this out is shown in the video below.

The idea is to rename the SD cards, clear them of content, then using another software (Vahana VR or equivalent) then input each recording together to create the immersive 360-degree camera. This, upon research and trial testing, is very advanced programming and is used for 4K resolution footage. For the projects I’m undertaking, this has proved to be more advanced than its worth. For the drone 360 recording of an inside of a culvert, the results need to be…

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Custom Drone Build w/ 360 Camera

T H I N K Sam

rms drone screenshotCustom Drone Build w/ 360 Camera Prezi Here

Contextual Essay

Looking at Drones was something I initially wanted to carry into a Cyber cultural extension from their agricultural usage. I wanted to link them to human capacity and challenge the speculative narratives they carried within a local context of my hometown in relatively small rural area. General awareness of their emergence was little and therefore creating a disadvantaged implementation into the corporate sector to perhaps improve a fast-changing technological shift, especially in government workspaces.

As an aim or goal for this digital artefact I wanted to explore ways a quadcopter fitted with a 360-degree video camera could address the ways prevalent culverts (or drainage pipes under the roads) could be inspected, observed and surveyed better and most importantly safer for less costing and less time taken to do so. The artefact was to build a custom drone that hasn’t yet…

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