For my BCM325 Digital Artefact (DA), I am producing a business plan that spans across a two-part blog series. The plan addresses the short-term future of my brand – Let’s Talk About ADHD – and personal career. Part 2 includes a competitive market overview, summary of digital content created across the span of the DA, content calendar for May 2022 and a coinciding post and profile metric performance report, 2-year planned trajectory for my business and an audio segment on the future of content creation and digital marketing.
Until 2021, there were but a few ADHD content creators online – think@adhd_couple,@the_mini_adhd_coachand@adhd_alien. These creators had their own distinct brand, name, style of content and followings. But the COVID-19 pandemic and associated lockdowns saw anexponential growth
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