In Future Cultures, students are tasked with producing a digital artefact (DA) that addresses the future and has a clear target audience and public utility.
In this summary I will:
Outline my DA – including the concept, methodology, public utility and trajectory.
Identify background research that informed my DA.
Provide evidence of continual refinement of DA across the duration of the semester – a timeline comparison of the one included in my original DA pitch vs. how the project actually progressed.
1. DA overview
At the start of this semester, I pitched a concept to produce a business plan for my pre-existing Instagram account/brand – Let’s Talk About ADHD – spanning across three blog posts, as well as a nine-week content production/posting schedule. The resulting final product closely reflects this pitch; however, a structural change to the business plan was made and it was split into two posts rather than…
For my BCM325 Digital Artefact (DA), I am producing a business plan that spans across a two-part blog series. The plan addresses the short-term future of my brand – Let’s Talk About ADHD – and personal career. Part 2 includes a competitive market overview, summary of digital content created across the span of the DA, content calendar for May 2022 and a coinciding post and profile metric performance report, 2-year planned trajectory for my business and an audio segment on the future of content creation and digital marketing.
Image 1: The Future of Let’s Talk About ADHD – Part 2 Source: Amelia Phelps | Canva
Competitive Overview
Until 2021, there were but a few ADHD content creators online – think@adhd_couple,@the_mini_adhd_coachand@adhd_alien. These creators had their own distinct brand, name, style of content and followings. But the COVID-19 pandemic and associated lockdowns saw anexponential growth
As part of the BCM325 subject, students are challenged with the task of engaging in live-tweeting sessions during weekly screenings of various sci-fi films.
The second half of the #BCM325 live-tweeting experience was quite different to the first. During my initial post about live-tweeting, I explained the challenges I encountered throughout the first five screenings – these included difficulties with Twitter word limits, scheduling Tweets, garnering engagement with my posts and paying attention to the film while still actively engaging in the live discussion and commentary. This post intends to discuss how I countered these challenges (in both the written and audio segment), noteworthy class engagements during live-tweeting for week’s six to ten of this semester and how my overall live-tweeting experience has engaged in thinking about the future and the representation of the future and its reality.
Image 1: Screenshot of @letstalkaboutadhd Instagram
For my BCM325 Digital Artifact, I intend to produce a business plan that will span across a three-part blog series. The plan will address the short-term future of my brand – Let’s Talk About ADHD – and personal career. Part 1 includes a brand description and vision statement, SWOT table analysis, content calendar for April of 2022 and a post and profile metric performance report.
What is @letstalkaboutadhd?
“Let’s Talk About ADHD” is a brand that produces and promotes educational content regarding Attention Deficit Hyperactivity Disorder (ADHD). So far comprised of anInstagramandTwitteraccount and aFacebookpage, Let’s Talk About ADHD was created for the purpose of generating greater ADHD awareness – with the niche objective of educating people about the underdiagnosis of women and adult’s with ADHD in Australia.
The @letstalkaboutadhd Instagram is currently the brand’s primary social media platform…
As part of the BCM325 subject, students are challenged with the task of engaging in live-tweeting sessions during weekly screenings of various sci-fi films.
As this is the first BCM subject that I’ve studied since my first year of university, I felt a little under-prepared for the task of live-tweeting. The experience so far has been an interesting, albeit humbling, one I admit.
While this post intends to highlight the best of tweets and interactions resulting from the live-tweeting sessions I’ve engaged in so far, I believe it important to first take a brief look at some of the poorer quality tweets I’ve produced, to see the improvement and progression I’ve made so far across this semester.
The very first screening, 2001: a space odyssey, saw me scrambling together a means to access the movie and a last-ditch attempt to remember my Twitter account details. I sat through the…
As part of the BCM325 subject, students are challenged with the task of commenting on other peer’s Digital Artefact pitches to generate feedback loops which provide valuable insight and constructive criticism. This process is of mutual benefit to both parties involved as the commentary seeks to stipulate reflection and consideration of the commenter’s DA too.
Comment 1:Tegan has created a Bookstragram account and intends to explore the future expansion of her account and business within her DA.
Summary:Within my comment, I noted my excitement for Tegan’s concept, the highly interactive nature of the feedback loops generated by the bookstagram community, the benefits of utilising more specific hashtags and an example of one that she may like to use, how Tegan’s DA may benefit from a more defined future focus and the importance of considering the past in order to predict the future.
Future Cultures 